This morning, The Epicurean Trader will open for business at 401 Cortland, on the corner of Bennington, for the very first time. Grand Opening! Woo hoo!
That said, when your Bernalwood editor first heard that the business would be called The Epicurean Trader, I was gravely concerned. Sure, the fetishism of San Francisco food aficionados can be a bit obnoxious at times. But a business dedicated entirely to the buying and selling of epicureans? As if they were human chattel? Well, let’s just say that seemed a bit extreme.
Fortunately, co-proprietor Holly McDell helped clear things up. Rest assured, she says, the Epicurean Trader will not engage in the buying and selling of epicureans. Instead, it will facilitate the the buying and selling of artisanal food products to epicureans. Whew! Bernalwood is very relieved.
Here’s what else Neighbor Holly has to say about The Epicurean Trader:
My husband Mat and I moved to Bernal (on Putnam) a few years ago, after having our first child. We fell in love with the neighborhood and the sense of community.
The store is called The Epicurean Trader. Inside the store you’ll find hand-selected small batch artisan products from across America, chosen for their incredible flavors and fusions, natural ingredients, and beautiful packaging.
As you are probably aware, there are many amazing products out there that struggle to get into large wholesale accounts for a number of reasons (reliance on distributors, lack of capital or brand awareness etc). Our goal is to be a brand ambassador for these smaller brands, sharing their unique stories, and bringing many of them to San Francisco for the first time.
We aim to provide a space for Bernal residents to discover and taste the best artisanal foods from across the country. In addition, we will have a curated selection of wines, craft beers, and small batch distilled spirits. On the wine side we are working with Bernal local Jason Moore of Alluvial Wines, as well as Alex Finberg (former sommelier of Farina, and trusted consultant for some of San Francisco’s top restaurants and markets). They have kindly shared their experience and palates to develop a wine program specifically for the Bernal demographic. We aim to have a selection of amazing wines at every price point, to enjoy both mid week, as well as on special occasions.
By working directly with brands and avoiding distributors wherever possible, we aim to offer these products at affordable prices. We see our product selection as being complementary that of The Good Life and Avedano’s.
We’re also going to have in-store tastings where the artisans and wine makers etc can come and share their stories.
Neighbor Holly says The Epicurean Trader will be open at 11 am today. We say: Welcome!
PHOTOS: Courtesy of The Epicurean Trader