The Transformation of Bernal Heights into a Creative Class Enclave

sf_cityWEB 2

The issue of gentrification in Bernal Heights is a delicate subject that’s often framed as a tension between  Bernal oldtimers vs. newer arrivistes — with the latter frequently  derided as techie “masters of the universe” who don’t fully appreciate the funky, ragtag diversity that has done so much to nurture the Bernal we now know and love.

I’ve always chafed at that stereotype… and not just because my day job would nominally mark me as one of those techie douchebags. More empirically, I’ve gotten to know a lot of Bernal newcomers while working on Bernalwood during the last few years, and I have yet to meet one who really matches the techie caricature.

Instead, if I had to generalize, I’d say the common denominator among newer Bernalistas is that most are “makers” — dynamic people who create clever products or cultural objects that are well-suited to the economic realities of 21st century American capitalism. Some work for big companies, and some are self-employed, but most conform to the (admittedly somewhat squishy) “creative class” archetype proposed by social theorist Richard Florida.

Now, as it turns out, Richard Florida has created a map which shows how thoroughly the creative class has settled in Bernal. Using data from the 2010 Census, Florida’s map compares density of service workers and creative class-types around San Francisco:

The creative class includes people who work in science and technology, business and management, arts, culture media and entertainment, law and healthcare professions. All told its ranks make up 39.4 percent of the [San Francisco] metro’s workers, substantially better than the national average of 32.6 percent and has the 16th largest share among the nation’s metros. These creative class positions are high-skilled, highly-educated, and high-paying where workers average $91,361 per year in wages and salaries, almost 30 percent more than the national average of $70,890 and second only to the nearby San Jose (Silicon Valley) metro.

When you zoom in to Bernal Heights in Florida’s map, the geography of gentrification becomes easy to see, with Bernal’s creative class dominating the purple census tracts, and service workers in the red:

Bernalwood.creativemap2

So if at times Bernal Heights seems a bit divided on itself, well… that’s because in some ways it is, with the northeastern portion dominated by creative class-types, while service-sector employment prevails in the southwest. The dichotomy can be delicate to navigate, but I remain convinced that our shared Bernalnicity shall prevail.

What Bernal Heights Looks Like from the International Space Station

Bernalwood.ISS3

Thanks to the valiant efforts of Bernal’s own space exploration team, we know what it’s like to stand in Bernal Heights and gaze far into the heavens. But what does an astronaut see when looking at Bernal Heights from outer space?

Indeed, because of Bernalwood’s innate vanity, many locals have long assumed that when astronauts look down from their zero-gravity perch, they think: Wow!  I can even see Bernal Heights from way up here!

Sadly, we now have reason to suspect this is not true.

The evidence comes to us via the Twitter account of Chris Hadfield, commander of the International Space Station. Astronaut Chris recently floated over Bernal Heights, but when he looked down from space, from his attention was drawn elsewhere:

Notice: No mention of Bernal Heights. Disappointing.

Apparently, we’re not the only ones who felt that way. Bernalwood happened to see that a certain other transbay crossing was not very pleased either:

PHOTO: @Cmdr_Hadfield

1968: Envisioning Bernal Heights as a Much Prettier Place

BernalDesignElements.1968

This map comes to us via the good offices of the esteemed Eric Fisher. It shows what a group of city planners saw in 1968, when they evaluated Bernal Heights as an urban canvas in need of some serious beautification.

This wasn’t some grandiose urban-renewal effort, like those crazy 1940s visions of turning Bernal’s stretch of Mission Street into an elevated superhighway.  Quite the opposite: In 1968’s “Bernal Heights Improvement Program” (PDF here), the goal was to use Bernal to improve Bernal; to evaluate and exploit the geographic realities of Bernal Heights to offset the gathering forces of deterioration and “economic decline:”

BernalReport.1968

So with that as the context, it’s fascinating to see what those planners saw when they looked at Bernal Heights as set of assets and opportunities — at a time when Bernal’s streets were a little rougher around the edges and Bernal Hill was still just a feral, open space.

The “Design Elements” map notes the features that make Bernal feel like Bernal; the “physical elements that give definition and identity to Bernal Heights.” It identifies existing resources. It respects the topography. It celebrates great views. It highlights open spaces. It seeks to nurture interesting clusters and sub-corridors.

Those observations were distilled into a separate “Bernal Improvement Plan” map:

Bernal.ImprovementPlan.1968

Basically, the proposed plan advocates paving the last of Bernal’s dirt streets, building a few landscaped stairways, turning Bernal Hill into a proper park, creating a few other mini-parks, and planting lost and lots of trees

If all this sounds kind of familiar and ho-hum, it’s because that’s pretty much what we’ve spent the last 45 years doing here in Bernal Heights. So hats off to those clever planners in 1968. From the vantage point of 2013, we can now say that their vision looks pretty great today.

UPDATE April 2016: Neighbor Andras tells us that the full text of the 1968 Bernal Heights Improvement Program report is available here.

PHOTOS: Maps via Eric Fischer

UPDATED: Don’t Worry, That Helicopter Hovering Above Bernal This Morning Was Probably Not Searching for Radiation

 

CORRECTION: Neighbor Sasha says:

Nope,  I thought it was [a radiation-sniffing helicopter]  too,  but it was a news copter right above my house (in lower Noe) with camera trained on 28th and Church,  where there was a shooting and St.Paul’s school was locked down. I turned on channel 2,  and they had the shots from the helicopter.

ORIGINAL POST: Oh, perhaps you too heard that helicopter hovering over Bernal Heights between 6:30 and 7:30 this morning? Pay no mind… according to the SF Examiner, it was just part of a routine sweep to sample radiation levels on behalf of the National Nuclear Security Administration:

Beginning Aug. 27, a helicopter may be seen flying at a low-level altitude over portions of San Francisco, Pacifica and Oakland, Calif. The helicopter will be taking measurements of naturally-occurring background radiation. The helicopter will make daily flights between Aug. 27 and Sept. 1, 2012.

The flyovers are a part of a joint research project between the Department of Homeland Security’s Domestic Nuclear Detection Office (DNDO) and the National Nuclear Security Administration (NNSA) to assess natural background radiation levels. The survey will cover approximately 69 square miles over the selected locations. NNSA’s twin-engine Bell 412 helicopter, operated by the Remote Sensing Laboratory Aerial Measuring System in Las Vegas, Nev., will perform the survey. The helicopter will fly in a grid pattern over the locations about 300 feet above the ground. The flights will be limited to daylight hours and the survey is estimated to take about five days to complete.

The background data will be used by DNDO and NNSA to improve aerial radiation measurement capabilities used by local, state and federal entities.

Yes. Of course. Perfectly logical explanation. Completely routine. Nothing to see here. Move along… move along.

PHOTO: Top, Neighbor Valjoy9

Thursday: A Festive Street Crawl in “Bernal Flats”

The Bold Italic has organized a festive street-crawl in La Lengua on Thursday evening to celebrate the glamour and abundance of the neighborhood. The event takes place this Thursday, August 23, from 6 to 8 pm:

The Bold Italic’s microhood party returns this month to celebrate an amazing corner of the city on Thursday, Aug. 23. This round is focused on Bernal Flats (also known as La Lengua or SoCha), the pocket of Mission St. just past Cesar Chavez that plays host to some of San Francisco’s best spots for dining, drinking, and shopping.

The Bold Italic is teaming up with Mitchell’s Ice Cream, Secession Art and Design, ICHI Sushi, Cruz Skate Shop, Rock Bar, 31Rax, El Rio, Way Out! Cafe and an assortment of awesome merchants for an evening of delicious eats, complimentary libations, and sweet bargains.

The Tongue in Cheek microhood is a great excuse to come hang with the neighbors and help spread the word of mouth on everything Bernal Flats related. We’re looking forward to celebrating one of our favorite local destinations with you.

Now, this certainly sounds like a fun event, with an all-star cast of participating merchants. Plus, it comes recommended by Miss Eden from Secession Art and Design, which in local terms is almost as good as an endorsement from Barbara Streisand or Zaha Hadid.

But what about this whole “Bernal Flats” nomenclature thing?

Specifically, where is Bernal Flats? Apparently, it’s somewhere around the La Lengua Autonomous Zone. Setting aside the fact that the La Lenguans are notoriously prickly about their sovereignty and their nomenclature, in 2012 everyone, including the cartography gods of Google, calls it La Lengua:

It’s unclear how this error occurred. The kids from The Bold Italic generally come across as a rather hip and in-the-know kind of crowd. They’re urban. They’re sophisticated. They have deep thoughts about typography. So one would expect them to know that calling Bernal’s Mission Street corridor “Bernal Flats” is kind of like stepping off a Powell Street cable car and asking a local for tips on “good places to eat around ‘Frisco.”

But please overlook all that for the moment. Instead, do check out the gig in La Lengua “Bernal Flats” on Thursday evening.

UPDATE, August 22: The Bold Italic has published more details on what’s on tap for Thursday night:

Our La Lengua microhood party, Tongue in Cheek, is almost here! We’ve joined forces with Mitchell’s Ice CreamSecession Art and DesignICHI Sushi,Cruz Skate ShopRock Bar31RaxEl RioWay Out! Cafe, and Zipcar to sing the praises of a special corner of the city on Thursday, Aug. 23, from 6 to 8 p.m. Read Erin Conger’s love letter to some of her favorite spots in the neighborhood for additional incentive to explore the streets around Mission and 29th, south of Cesar Chavez.

So what, exactly, is in store for this little gathering? Secession Art and Design celebrate its five year anniversary with 20% off jewelry and apparel, plus complimentary wine. Pick up a double espresso and your choice of sweet treat for only $4 at Way Out! Cafe with boss sounds courtesy of DJ David Greenfield. El Rio’s happy hour kicks off at 5 p.m. for everyone who wants to get the celebration started early with $3 well drinks and pints of beer and $5 Bloody Mary pints. These new specials join other drink and retail discounts, free nibbles, and other treats at participating merchants during Tongue in Cheek. The event is free but we’d love it if you’d RSVP. All ages are welcome, but many activities are 21+. See you there!

Five-Foot Contour Map of Bernal Heights is Handy, Gorgeous

As part of the continuing debate about the true height of Bernal Hill, map/data guru Eric Fischer shares this lovely contour map of our hilly neighborhood, with super-grandular 5′ elevation lines. It’s illustrative and informative!

If you zoom all the way in on the full-scale image, it shows the summit of Bernal Hill at 450 feet:

But who cares?! Instead, all I can think about is how to turn this into a massively scaled wall graphic for installation in my living room. WANT!

IMAGE: DataSF via Eric Fischer

Bernal Heights Looks Magical from International Space Station

Fellow Bernalnauts, here is  VERY unusual view of our glamorous neighborhood. This photo was taken two days ago by European astronaut André Kuipers, who is currently living aboard the International Space Station, roughly 224 miles above the summit of Bernal Hill.

The photo was discovered yesterday by an analyst from the Bernal Aeronautics and Space Agency. The full image is stunning, but unfortunately the resolution is… not so much. So when we zoom, crop, and enhance to take a closer look at ourselves, the quality is lacking. Here’s what we see:

PHOTO: André Kuipers via European Space Agency

Greetings from Bernal Isle, Climate Change Vacation Paradise!

Rebel blogger Burrito Justice, chief propagandist of the La Lengua separatists, looked into his cartographic crystal ball recently to understand the impact that global climate change and sea-level rise might have upon our City.

His research generated some bittersweet conclusions. Assuming a worst-case scenario of 200-feet of sea-level rise, San Francisco will become an archipelago. That’s bad news for his beloved La Lengua Autonomous Zone, which will be completely submerged beneath the rising waters. But on the bright side, Bernal Hill will be transformed into a glamorous island with excellent luxury vacation destination potential.

Let’s zoom in for a closer look:

In a must-read post written from the perspective of the year 2072, Burrito Justice envisions life in the San Francisco Archipelago:

With the surprising acceleration of sea level rise due to the melting of both the Greenland and Antarctic ice sheets over the past decade, ferry service has been announced between the new major islands of the San Franciscan Archipelago while the boring machines make progress under the Van Ness Passage and Richmond Pass for the new transit tunnels. […]

The submerged ruins of the Sunset and the Mission have proved popular diving attractions, [and] many have already forgotten the locations of long-flooded streets and avenues. […]

While other islands have embraced both bridges and tunnels — the 150 year old bridges across Glen Narrows are scheduled for destruction once the new suspension bridge is completed to Bernal Isle.

What’s fascinating is the fact that Bernal Isle of 2072 is quite a bit like the Bernal Heights of 2012: A scenic haven that’s just slightly cut off from the rest of the City. But Bernal Isle will also enjoy some competitive advantages that Bernal Heights does not; most notably, ample beachfront real estate and convenient tourist access to the submerged ruins of the former Mission District.

Fellow Citizens of Bernalwood, we have an exciting future to look forward to!

IMAGES: Top, Telstar Logistics. Archipelago maps, courtesy of Burrito Justice.

A View of Bernalwood From Outer Space (on Christmas Eve)

When he is not fomenting regional separatism and geopolitical intrigue, La Lengua rebel propagandist Burrito Justice is also a bit of a stargazer. Recently, he tracked down an infrared photo of the Bay Area that was taken from the International Space Station on Christmas Eve, 2011.

The image above shows the greater Bay Area, but Burrito Justice did that zoom-rotate-and-enhance-it thing to generate a tight shot of San Francisco. He says:

In SF, 280 and 101 barely register, but surface streets like Mission, Ocean, 19th, Geary and 3rd are clear, as are the towers of the Golden Gate Bridge.  McLaren Park and Twin Peaks are easy to see — I think I can make out Bernal too.

Indeed you can! Here’s a little pointer, for reference:

PHOTOS: Burrito Justice

Will Zynga, Yelp, and Facebook IPOs Influence Bernal Heights Real Estate?

Bernal Approaching Sunset

I’ll let you decide if this is a good thing or a bad thing. Or it may just be a force of nature. But if our friends at Curbed SF are right, some parts of The City may soon experience a new tech-fueled real estate boom:

It’s a bit of deja-vu for those of us who remember the Dot.com boom of yester-decade: Reuters reports that IPO-driven real estate prices are becoming more common with companies like Zynga and Yelp poised to enter IPO status. And when these companies offer employees the chance to cash out before the company goes public, even the rumor of impending IPO is enough to spur optimistic homebuyers, and with them, home prices in sought after neighborhoods. Competitive bidding in these ‘hoods has driven prices up 15 percent from last year. The increase correlates with local start-up activity as more successful tech companies are finally setting up shop in the city, rather than Silicon Valley.

Some employees already working for comanies recently made public feel compelled to buy now, before the fresh crop of Zynga/Yelp millionaires enter the competition. Seems these young folks basically all want the same house, in the same place.

Potrero Hill and Noe Valley are cited some of those places, but the original Reuters article describes the new tech-wealth dream home as…

… a modern, open-plan home in the southern part of town that’s convenient to the city’s tech hub south of Market Street and also close to the freeways, trains and employee shuttle-bus stops that whisk commuters to Silicon Valley.

That sounds like a pretty good description of North Bernal, and particularly the Greater Precitaville Administrative Zone, along the Cesar Chavez corridor. And it may help explain why a 3BR house on Precita Park recently sold for almost $1.3 million.

Likewise, I’ve heard from realtor sources that this corridor is already attracting interest from these kinds of buyers, precisely because it too offers convenient access to freeways, public transit, and the arterial routes for those Wi-Fi-equipped, private commuter busses operated by the likes of Apple, Google, Yahoo, etc.

Take all that for whatever you will…

PHOTO: Telstar Logistics