Badger Books Opens for Business on Cortland

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Last weekend, Badger Books opened in the former Red Hill Books space on Cortland.

Truth be told, the differences between the old bookstore and the new one are still rather subtle. The cash register, which was once on the left, is now…. on the right!

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As you can see, the space is generally more open and airy. Bernalwood was told that many, many, many musty old books were culled from the shelves. Badger plans to carry more new books, and gift items, with a deeper emphasis on Childrens’ and Cooking books.

We were also told that the store remains a work in progress, and we should check back in regularly.

So we will. In the meantime, it’s great to have a bookstore on Cortland again.

PHOTOS: Telstar Logistics

Parents of Future Kindergartners, You Need a Drink! Drown Your Anxieties During ‘SFUS-D-Day’ at the Lucky Horseshoe

lottery.jittersAs the ides of March draw near, anyone planning to send their kid to public school in San Francisco is getting a bit nervous right about now. For those not in the know, the school district will soon tell parents which school their child will attend this fall. Might be a school you requested; might not be. You just don’t know.

But know this, parents: You are not alone. So line up those nanas, nannies, or sitters now, because you’re coming (we hope) to the all-too-aptly-named Lucky Horseshoe on Cortland to cele-miserate “SFUS-D-Day” on Thursday, March 14.

I am sure we do not have to remind you that this date is nominally the night before the district computer drops the fate of your future Einstein or Earhart into the mail with all the clatter and clang of a latter-day Linotype machine… and exactly as much empathy.

We’re hoping the good folks at the Horseshoe will offer a custom cocktail lineup featuring such classics-for-one-night as:

  • The First Choice Fizz (champagne, egg white, and Goldschläger)
  • The CTIPsy Gypsy (rose water and smokey scotch)
  • The Dual Immersion Bender (a jigger each of two bottles picked blind from the top shelf)
  • The Attendance Aria (shot of PBR dropped into half-pint of vodka)

…and perhaps some nonalcoholic counterparts as well. But whether it’s for the water or the whine, come on down and look your competition in the eye one last time as equals!

We’ll try to come up with a mechanism for gathering some anecdotal information from attendees, but this is really about forging a moment of defiant collective non-silence in the face of a dehumanizing and exhausting process that, for better and worse, is soon to come to… well, only the first of many notional endings.

WHERE: The Lucky Horseshoe, 453 Cortland Avenue

WHEN: After the kiddies are tucked in bed

WHO: Pre-K parents and those who love them

PHOTO: Aaron Ximm

Chinese Massage Awning Leaves Bernal Neighbor Perplexed

massageawning

Neighbor Lev wonders about a new business on Cortland:

I’m puzzled by the awkward, somewhat self-undermining slogan of the new Chinese massage parlor on Cortland:

Traditional Chinese Massage
We use only Chinese massage and energy to heal, not medicine.

What manner of non-medical healing does traditional Chinese massage bring about? Is medicine now something to be feared or avoided? Perhaps a medical doctor could open up shop next door under the complementary slogan: “We use only Western medicine and money to heal, not massage.”

Moreover, what kind of energy is involved? Is it adequately green and renewable?

Inquiring Bernal minds want to know.

PHOTO: Neighbor Lev

Good Samaritan Flags Hazardous Piles of Dog Doo on Cortland

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poopsign2

With some luck and continued vigilance, we have reason to hope that Bernalwood’s stint on the crime beat will soon be just a bad memory. We’d like that, because it would allow this blog to return to the vapidity and fashion-consciousness that we are all about.

For example, did you hear about the new mixed-media art installation spotted on Cortland this week? Neighbor Beth saw it:

Gotta love Bernal: civic minded, funny, creative, and listens to NPR. Who’s responsible for the “Poop” signs? Someone made up little flags saying ‘Poo’ and applied them to all the offending articles on Cortland. Sorry, I was embarrassed to take a picture.

Shameful.

Not the cute little poop signs — So! Love! Those! — but the reticence about taking a picture. What?? Totally don’t get that. Everyone in Bernal Heights is a paparazzi. Without a photo, no one in Bernal Heights would actually believe that someone planted handy little poop flags on our neighborhood’s most fashionable stretch of sidewalk. It’s just like those clever Millennial kids say: Pics or it didn’t happen!

Luckily, Neighbor Beth later recovered from her squeamishness, and Neighbor Martha never suffered from it. They got the pics, and the pics reassure us: It really happened!! Because it did.

PHOTOS: Top, Neighbor Martha. Below, Neighbor Beth

UPDATED: Suspects in Custody After Brazen Gunpoint Robbery on Bocana and High-Speed Chase on 101

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It happened again last night on Bocana at Cortland, just up the street from Chuck’s corner store. Another brazen robbery at gunpoint. This time, Neighbor Jean’s husband –  the same Neighbor Jean who typed up the notes from last Saturday’s ad hoc safety meeting! — was one of the victims:

9pm just 30 mins ago, my husband, and two neighbors were robbed by 2 of them at gunpoint at Chuck’s on the corner of Cortland and Bocana. One neighbor resisted and was pistol whipped, he is ok.. police came almost imediately, they must have robbed another as they took off and now all 3 are going down to the station to ID the A**holes. MAYBE they have all been caught now and this nightmare is over, I just cannot believe my husband was the latest. I hope this is good news..willl post later when I hear what happened at the station. They were 2 black youths, wearing a black hoody and a grey hoody.

Bernalwood has learned that three suspects were arrested in connection with the robbery, and they are being held for identification.

For further information on tonight’s incident, the arrests, and the prognosis for the recent rash of muggings, we will likely have to wait for additional updates from SFPD Captain Falvey at tonight’s 6 pm community safety meeting at the Bernal Heights Neighborhood Center. Attendance, indignation, and probing questions are strongly encouraged.

UPDATE: 1/30/13, 7 am: More details emerging from our neighbor-reporters on how events transpired last night.

After the mugging, the criminals sped away — badly — in their getaway car:

It looks like these goons pulled a hit and run on richland avenue after fleeing chuck’s at cortland and bocana. two parked cars were hit by an out of control speeding car going downhill at richland near murray. one car was bounced off of and the other hit severely and knocked 6 feet forward and three feet onto the sidewalk with tons of rear end damage and a badly bent wheel axle. some neighbors said it looked like a silver/grey toyota ? pulled the hit and run. the car owners want these dbag lowlife clowns brought to justice and put in prison for felony hit and run added to whatever other crimes they committed tonight.

But a high-tech theft was thwarted by high-tech cops. A victim describes how the suspects were caught:

We got lucky and had a Bayview cop who happened to be down at Alemany who responded in a few minutes. He got on his iPad and started tracking my iPhone. The got a hit on it and located the car. After a 90mph chase winding through traffic on the freeway,  the suspects got in a car wreck and were caught by the police. I consider myself very lucky not only to be unhurt,  but to get almost all my stuff back. And the streets of Bernal are a little safer in the process. Thanks to Officer Guzman of Bayview for his quick response and thinking and thanks to the officers of the Ingleside station for their thoroughness and professionalism. And to the two rookie cops that were involved,  welcome to the force!

Neighbor Jean provides some encouraging details about the identification of the perps arrested last night:

2am. just got a call. ALL items stolen from the mugging tonight were retrieved in the perps getaway car that was involved in the crash and high speed chase on 101.  Except my husband’s Italian 101 book. Trying to bring levity here…they were the ones who committed the crime at 9pm this evening.  Apparently tonight was a very busy crime night, so more answers to come tonight at the meeting, but there could be others, but these guys fit the description of the recent brazen muggings by gun point in Bernal.

UPDATE: 1/30/13 4:15 pm

Michael Aldax from the SF Examiner has been covering the Bernal muggings, and he’s working on a story. He kindly shared this information with Bernalwood about the three suspects arrested last night:

The 16-year-old is from San Francisco. Not named because he’s a juvenile.

Thomas Sagaiga, 18, of South San Francisco, (Phillip & Sala Burton High grad) and the driver Jeremiah Leremia, 22, of South San Francisco are the others.

Thank you, Michael! We will link to his story when it becomes available.

PHOTO: Chuck’s corner store at 10 pm on January 29, 2013, shortly after police left the scene. By Telstar Logistics

Latest Updates: Neighbors, Supervisor, and SFPD Respond to Spike in Bernal Heights Street Robberies

CortlandCrimeAlert

Many things make Bernal Heights unique, but a recent spike in muggings and street crime is not one of them. According to the SFPD, a crime wave very similar to what we have witnessed recently in Bernal Heights is also afflicting our comrades in Potrero and Glen Park. There are unconfirmed reports of additional incidents over the weekend.

What does make Bernal Heights unique is the way close-knit Bernal residents rally to protect our neighborhood. There were two ad-hoc community meetings over the weekend, along with many good ideas shared about things all of us can do to make our streets safer — and increase the likelihood that the perps will be caught. Here are the highlights…

The first meeting took place on Saturday evening, and it was focused on immediate security concerns. Neighbor Jean took notes:

Well our impromptu meeting on the freezing library steps last night lasted about an hour and we had about 10 folks show up including myself and husband Jeff.

I collected everyone’s email and phone numbers and read aloud Campos’ response to my email and during the hour or so we were there, we must have seen at least 6 police cruisers go up and down Cortland.

The items that came up were:

– Safehouses on each block (clearly each block would get involved on their own and designate..)

– During this period, encourage folks to be perhaps not so cost efficient, but leave on their front porch lights for lighting up dark streets

– Cut back shrubbery that could hide perps

– Utilize the Good Life bulletin board for updates and announcements – next meetings, safety escort groups etc.

– Encourage all businesses on Cortland to post the orange Crime alert posters from the police dept.

– Bring Ingleside officers to our next meeting

– Invite the Guardian Angels into our hood until the perps are arrested

– Pay for private security vehicle to patrol during high crime time – weeknight evenings etc.

– Have merchants sell plastic whistles, let the Bernal population know that whistles are being implemented and if you hear one, identify where the attack is happening and call the appropriate 911 number

– Lastly, start the safety escort groups immediately. We talked about groups of no less that 4 volunteers, great excuse for dog walking. You can sign up to volunteer and then we meet at Good Life and wait hopefully wait for a few folks headed in the same direction to escort home. Also for the folks, like the female victim herself, that are afraid to walk their dogs at night alone now.

We talked about having another meeting perhaps at Progressive Grounds – earlier in the day, so no one is walking home in the dark!

Another ad-hoc meeting took place on Sunday evening. This turned out to be a larger event. Neighbor Buck wrote-up the minutes:

Kudos to Frankie and Joy for calling the community safety meeting tonight at 730 pm. I counted 48 neighbors in attendance. We used the Bernal Heights Neighborhood Center (BHNC) because Martha’s was closed.

Frankie ran a great meeting. Folks decided to:

1) all call and e-mail Ingleside SFPD Station Capt.Tim Falvey to express concern, and encourage an active Police response;

2) organize a larger meeting, with a) the Captain (Caroline contacting); b) Sup. David Campos (Aneal); c) Campos to get DPW rep to attend; d) Project SAFE (Leon); and e) booking the Neighborhood Center for the meeting (Buck). BHNC also working to set up a meeting with the Captain. Folks expect to:

3) plan a safety walk like others organized in the past, with DPW, the Supervisor’s Office, and the Police, to get street and stair lights fixed and installed, trees trimmed, etc.

Meanwhile, in a comment posted to Bernalwood on Saturday, D9 Supervisor David Campos weighed in with his appraisal of the situation:

I wanted to thank all the Bernal neighbors who have posted on Bernalwood and have contacted my office about the recent muggings in the neighborhood. We take what has happened very seriously and please know that we are doing everything we can to deal with recent developments. I have communicated with a number of you but wanted to share the following information with this group.

I have been in communication with Captain Falvey and have asked him and our Police Department to dedicate additional resources to the neighborhood. To that end, the Police Department has assigned additional officers to the police station, including units from the City’s Violence Reduction Team. In addition to having more uniformed officers, the Captain has increased the presence of plain clothes officers and is increasing their undercover work. They are also working on a more long-term violence prevention strategy to sustain their efforts.

The Captain informs me that, unfortunately, the increase in muggings is happening City-wide and that many involve attempts to steal iPhones and other smart phones. I encourage you all to visit the Ingleside Station’s website to get more information about recent trends, including some tips on how to increase everyone’s safety.

So our elected officials are paying attention, our police are on the case, and our neighbors are taking measures to safeguard our streets. Apart from all that, what can every Citizen of Bernalwood do to assist? Our readers have contributed some good ideas.

Look for Lurkers. Neighbor Clio writes:

From the descriptions of the attacks, the perps have “come out of nowhere” running toward their victims. My neighbor apparently saw them lurking out of sight behind a tree (he just happened to turn around) – he said it gave him the creeps, but at the time didn’t know about the muggings.

So definitely, if we spot a group of two or three young men who appear to be lurking (as one person saw near the playground just before an attack on someone else) – RAISE THE ALARM!

Spot the Getaway. Neighbor Ted is watching for potential getaway vehicles; a key component of these street crimes. He writes about the area around Crescent, but such vigilance is a good idea for all the side-streets of Bernal:

This is a request to be on the lookout for suspicious vehicles along the Crescent corridor.

Sunday at 5 pm, I was driving up Crescent and turned North on Folsom to head toward Cortland. I saw two men getting into a car on Folsom (and pointed South, toward Crescent). Out of the corner of my eye, it looked like one of them was holding something that could have been a purse. As I drove up Folsom, the car pulled out, suggesting there was a driver already in it, waiting for the men.

At the time, I didn’t think too much about it, but with all the incidents taking place over the past few weeks, I’ve been turning this event over in my mind, and imagining that I had witnessed two armed robbers jumping into a getaway car. Now, I checked the police blotter and couldn’t find any incident happening at that time, so this was probably a big nothing. Still: it occurs to me that it makes total sense for these robbers to have a getaway car waiting near Crescent to they can jump on the 280 or 101 very quickly.

If you live near Crescent, please be on the lookout for suspicious cars . . . for someone just sitting round in the driver’s seat in a car parked on a side street pointed toward Crescent. Call the police to check it out. Get the license plate number, if you can do so in a way that feels safe.

Let There Be Light. Neighbor Kelly says:

It is a small gesture, I know, but I have been leaving my porch light on until about 11pm. My street is actually pretty well light, but I just feel like shining a little more light can only be helpful. Perhaps it will light up the “coming out of nowhere” places or perhaps it will allow someone to be able to better see and identify the license plate. I know, it is small, but perhaps, if everyone in Bernal left their porch lights on in the evening until 10 or 11pm, perhaps it would help…

Bernalwood will continue to provide updates as they become available, and our comment sections are open for Bernal neighbors to exchange information. Stay safe. Work together.

PHOTO: Safety poster on Cortland Avenue, by Steve Rhodes

Wave of Muggings Continues Near Cortland Avenue

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Every once in a while we are reminded that Bernal Heights — our Little Village in the Big City — is still a part of the big city.

The recent wave of gunpoint muggings continues on the side-streets around central Cortland Avenue. Several people have been robbed and badly shaken up. The crime pattern is consistent. No one has been too seriously hurt.

Last night a Bernal neighbor sent this message:

Tonight my girlfriend was robbed on Andover between Cortland and Ellert.

It seems to have been two of the same perpetrators who robbed the group [earlier this week]. Younger black males dressed in dark clothing (hoodies) with a gun.

She was walking down from the Good Life at about 7:30pm with another pedestrian walking up on the other side of the street across from the library. She was in the most well lit spot of the block. When she reached Ellert the perpetrators seemingly appeared from no where running directly at her. They ran across the street with the gun already out and and told her to “give them everything.” She immediately dropped everything that she had on the ground. Afterward, they said “You have four seconds to run,” at which point she ran as fast as she could into the Good Life to call the police.

During our time speaking with the police apparently two more robberies took place, with one victim being pistol whipped according to the officers.

Just wanted to give the community a heads up and let women know that they need to be walking with friends (preferably male) and that this stick up crew is particularly brazen. From what I could gather from the police these guys really don’t seem to give a fuck and are very dangerous.

Hide ya kids, hide ya wives.

Yesterday, in our previous post on this topic, Bernalwood also received this comment from a reader:

I just got home tonight, hoping that I was playing the odds that the muggers wouldn’t hit Bernal again. I got home alright but ran down to Good Life to pick up some things to find two cop cars and a terrified woman who had just been held up at gun point by four muggers on Bennington (next to GL). It seems these guys are getting braver and braver and staying in the neighborhood.

No one wants to change their lives to accommodate this behavior, but having myself been mugged by four people with a gun not too long ago, I can only say if you can avoid the possibility of ever having to go through that, do everything you can to avoid it.

In their “bravery” they’re going to make a very stupid mistake soon enough. I’m fairly confident with four of them, this can’t go on too much longer.

That’s seems like a wise perspective. Bernalwood has every reason to believe that the SFPD will take an aggressive approach to protecting public safety on the streets of Bernal Heights. This crime pattern will not last.

But for now, prudence is required.

When you are on the street, follow these wise personal safety guidelines. [PDF download]

If you live in South Bernal, watch outside your home. Note any suspicious activity. Write it down. Call the SFPD as required.

Add these SFPD contact numbers to your phone:

    • SFPD Cellphone Emergency: 553-8090
    • SFPD Non-Emergency 553-0123
    • Remember: Dialing 911 from a cellphone connects you with the California Highway Patrol, not the SFPD

Bernalwood will provide additional updates to this post as they become available.

ADDENDUM: Neighbor Darcy adds:

This week there was also a incident near Goat Hill Pizza in Potrero – 3 young man were mugged at gunpoint by three young men.

The officer on the Cortland beat said that multiple victim muggings are unusual. I wonder if these incidents are all related.
Questions that can be asked at a community meeting-
Ask our captain for concise descriptions, vehicle descriptions and when will the meeting be.

I encourage everyone to email David Campos, Captain Falvey and Greg Suhr- We need and deserve a concise plan. In years past Sargent Miller set up an undercover operation and caught a group of thieves that were mugging folks all over 94107 and 94110.

timothy.falvey@sfgov.org
david.campos@sfgov.org
Greg.Suhr@sfgov.org

Red Hill Books Closure Sale Underway; Metamorphosis Planned

As you probably heard, Red Hill bookstore on Cortland has announced plans to close. Sort of.

It’s sad, but store isn’t going away entirely; instead, the goal is to execute  a metamorphosis that will transform the thing formerly known as Red Hill Books into something bookish-but-different. Many ideas have been bandied about — including subdividing the space into 331 Cortland-style stores-within-a-store.

Now, according to a new sign posted in the window, a plan is in motion:

Hello Bernal Heights!

Thank you for all your input over the past couple months about our various transition ideas!

We have listened to all the comments and concerns that you have raised, and we have decided to remodel for most of the month of February, and re-open in March as a better book shop – not only a children’s bookstore – offering what you have told us you want! We will have a new name and a new face, with new, remaindered and used books in general categories as well as an expanded childrens’ section.

We will run our sale through Sunday, February 3rd, and will be closed for remodels from February 4th. If anyone would like to help out with painting, sanding, and moving books during this time, we could certainly use the help! Please sign up on the volunteer sheet inside the store (or send us a message).

Thank you so much for all your support!

Red Hill Books

PHOTO: Telstar Logistics

Confirmed: The Stray Bar Is For Sale, Announces Plan to Close in January

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There’s been a lot of buzz around Bernalwood concerning this real estate listing, and now Miss Karen from the beloved and canine-friendly Stray Bar on Cortland has posted an announcement to explain what’s going on:

To our Friends, Customers & Neighbors:

YES! The rumor is true and Stray Bar (and building) are on the market as of this week.

I realize this saddens many of you who have come up to talk to me this past week and it was not an easy decision process by any means. This has been a year with some personal family tragedy – a year that has made me reflect on my goals and dreams for the future – and it is a year that has brought me opportunity to grow further as a small business owner.

There is absolutely no doubt that I have grown, learned, and benefitted from my relationship with so many of you, with this neighborhood, and as a small business owner in San Francisco. Running a business in this city has its challenges and is not for the faint of heart but I encourage anyone with a dream and the ability to pursue that dream to do just that – life is short and opportunities do not present themselves every day. When they do – grab and don’t let go!

Please keep in mind that the process of selling Stray Bar will take some time – licenses, permits, and all that is involved takes some time. During that time we hope you will join us at the bar for a drink, to dream about future endeavors, laugh about past memories, and to continue on with the friendships that we have built over this nearly seven year period.

Bernal Heights is an amazing neighborhood – I like to call it a little village in the midst of the city. We watch out for one another around here, we care, and nowhere have I seen that more than through the friendship, feedback, and support of our Stray Bar clientele.

We are here through January and we hope to see you soon! And please do not be sad – change is good and necessary to growth…

“20 years from now you will be disappointed by the things you didn’t do than by the one’s you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” -Mark Twain

Respectfully & Sincerely,
Karen Opp
Proprietor / Stray Bar

UPDATE: Coming on the heels of the announced closure of Nervous Dog Coffee earlier in the week, celebrity Bernal Heights journalist Tim Dickinson observes: “This is a bad economy for dog-themed beverage establishments in Bernal.”

PHOTO: Redfin

Thursday: Celebrate the Season During the 2012 Cortland Holiday Stroll

Holiday Stroll

Holiday Stroll

In Bernal Heights, the legend is handed down from generation to generation: Once upon a time, a proud race of druids lived in the Dominion of Bernalwood. Each year during late autumn, our ancient Bernal ancestors would gather on the street we now call Cortland to celebrate the arrival of the rains and the season of lights.

Fast-forward several thousand years, and the Bernal Business Association has revived this hallowed ritual, in the form of the glamorous Cortland Holiday Stroll. The 2012 Edition happens this Thursday, December 6, from 6 to 9 pm:

Guess what – we’re back!
And this year the stroll will kick off our theme for 2012:

THIS HOLIDAY SHOP LOCAL

So even after the stroll has finished you’ll be seeing our fabulous poster all around the neighborhood highlighting all our wonderful merchants in Bernal who can help with ALL of your holiday season shopping!

  • Lots of live music
  • Refreshments, treats, samples and wine tasting
  • Special offers and competitions
  • Holiday costume contest for your dog!
  • And of course, more than 30 of our local businesses will be open late from 6pm through 9pm so you can take a leisurely stroll through the neighborhood without all the crazy downtown crowds and get your Holiday Shopping done a little early.

So wrap up warm and come and support your local merchants while having some seasonal fun at the 3rd Annual Bernal Heights Holiday Stroll!

UPDATE: Neigbbor Michael brings word of parallel festivities happening in the Bernalwood/La Lengua Liminal Zone:

Western border merchants are joining in the Bernal Heights Holiday Stroll on “Twelve-Six-Twelve.” From 6pm to Midnight, Juri McCorkle & Jason Marcucci welcome you to Dell’Uva at 3235 Mission Street, betw. 29th & Fair. “The Keys” jazz combo plays at 7:30pm. Delicious tapas, select wines, family-friendly ambiance. Jen pours complimentary Trinitas Cellas wine from 6:30pm – 7:30pm. Stop in at Stephanie’s 31 RAX clothing emporium at Mission & 29th on your way down the Hill.

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PHOTOS: Holiday Stroll 2012, by Telstar Logistics

Red Hill Bookstore Will Close (But Won’t Go Away)

One of the greatest charms of Cortland Avenue is the way Bernal’s commercial district feels adrift in time — a 1940s vision of Main Street USA, but with much better food and electric bicycles.

There’s definitely some truth to that impression, but it is a fragile illusion. Cortland feels adrift in time, but it is not immune to larger forces of change. Those forces recently claimed the venerable Four Star Video, and today we learned that they will also take the much-loved Red Hill Books.

Yet much like Four Star, we learn that Red Hill will half-disappear, and half-evolve into something new. Red Hill Books manager Jeremy Hatch explains:

I wanted to share with you all the sign we just put in our window, which I’ve included in full below. But to summarize: unfortunately, we’ve come to the reluctant conclusion that we can no longer sustain a full, general-interest bookstore here in Bernal, but we love the neighborhood too much to leave, so we’re going to try something new. We’re planning to close down Red Hill Books per se at the end of the year, and in January, transform the space into a sort of co-op similar to 331 Cortland. We’ll remain as one of the businesses in the co-op — we’re planning to open a new store, focused on children and young readers, in our part of the space. This (a children’s store) is something we’ve been talking about doing for a long time, so we’re excited to give it a try! We’re planning to call the new store Chickadee.

Right now, we’re just starting the search for interested business people to join us. We’ve gotten a few informal proposals, but we’re looking for more, and I’m hoping you’ll highlight that on the blog. Our minds are open, and we’re willing to enter into short term agreements (of say 3 months) just to test things out.

Here are additional details, as described in the sign that’s now in the window of Red Hill Books:

Dearest neighbors:

First of all: we’re not leaving!

However, we do need to change what we’re doing. We’ve had increasing financial difficulty over the past few years and we can’t continue the way we have been. We love Bernal as much as you do, though, and we want to stick around, so we’re planning to transform ourselves after the New Year in two ways: first, we’re going to become more focused on children’s books and events; second, we want to create a co-op-type space like 331, with several other small businesses. Here are the details on each idea:

A NEW STORE WITH A NEW FOCUS

We’ve noticed that, with the growing numbers of young families here on the Hill, our strongest category of sales, day in and day out, is books for children and young readers. So we’ve decided to take the hint and try something we’ve been contemplating for a long time anyway: create a store with a focus on books and other products for children and parents. We’re thinking of calling it Chickadee.

There are a few things you should know about this transition:

  • At this time, we plan to continue to stock a small selection of adult books – we’ll definitely have the latest best sellers, parenting books, and some periodicals, for example — but we’ll be using the same distributor as we do now, and we’ll remain connected to our sister stores, Phoenix Books, Dog Eared Books, and Alley Cat Books, so you will be able to order any title you want from us.
  • We’re working on a nice website where you will be able to order books from us online, at your convenience. Beyond new books, we’re talking about bringing our entire catalog of sale books online as well. And we also plan to offer direct home delivery of your orders within Bernal Heights.
  • If you have store credit, that credit will continue to be honored here and at our sister stores.
  • All Bernal Bucks earned at Red Hill will be honored at Chickadee
  • If you’re interested in trading more books here, you should be aware that through the end of 2012 we’re going to be selective about the adult titles we take – recent best-sellers and titles we know the other stores could use. For Chickadee, we’ll mostly be interested in children’s books.

SHARED SPACE – PROPOSALS WANTED

Chickadee won’t require as much space as we have today, so, inspired by the example of 331 Cortland, we’re planning to share our building with other small businesses — we are looking for proposals, and our minds are open. (Of course, your idea would have to work well with a kids-oriented bookstore.) If you have an idea, or know someone who might, please talk to us!

PHOTO: Telstar Logistics