It took a lot longer than expected (which is what we always expect), but this week Old Devil Moon, the brand-new, beer-obsessed restaurant at 3472 Mission Street at the foot of Cortland Avenue, finally opened for business. Welcome!
As you no doubt recall, Old Devil Moon was co-founded by former La Lengua resident Chris Cohen, who lived for a time on fashionable Tiffany Street, next door to the owner of La Terrazza, the bar that was previously at 3472 Mission. The two got to talking, and the owner of La Terrazzo eventually said “I’ve actually been thinking about retiring for a couple years, I’d love to sell you my place.” Thus, the torch was honorably passed from La Terrazzo to Old Devil Moon.
So what’s Old Devil Moon all about? InsideScoop explains:
Old Devil Moon [is] the new beer-focused restaurant from Chris Cohen (founder of the SF Homebrewers Guild), along with business partners Will Marshall, Andrew Kelley, Ericka Schell and Carson Beker. (Kelley, Schell and Cohen are all certified cicerones.)
Located in the former La Terraza space on Mission Street, Old Devil Moon takes its inspiration from other local beer-focused restaurants, like Oakland’s Hog’s Apothecary and Monk’s Kettle in the Mission. However, the vibe and food for the space will be New Orleans-inspired.
The project has been in the works a couple of years and took longer than originally thought because the team ended up having to completely gut the space and rebuild from the ground up. The delay was worth it for Cohen, since it allowed the team to build out a new draft system exactly to their specifications that includes a large walk-in cooler behind the bar that can hold 19 kegs, as well as three smaller coolers to store different styles of beers at different temperatures.
In addition to the 19 draft beers, plus one hand-pump cask ale, the bar will offer about 30 easy-drinking canned beers, as well as a large selection of larger format barrel-aged imperial stouts and sour beers. Some of the breweries the bar will be showcasing include local and domestic offerings from Sante Adarius, Freewheel Brewing Co., Fieldwork, Modern Times, Almanac and Craftsman, as well as some from further afield including Rodenbach Grand Cru from Belgium and hard-to-find Switzerland brew, Samichlaus.
Apart from all the beer, Old Devil Moon also offers a list of signature cocktails, while the food menu is built around New Orleans-style favorites such as Po Boys, gumbo, and fried oysters. (Insert Pavlovian Response here.)
Old Devil Moon opened for business on Monday night, and the place was reportedly packed. Chris Cohen from Team ODM tells Bernalwood:
There were a few moments from our opening night that meant the moon to us.
Like the guy who said, “I’ve lived in the neighborhood for decades – I’m so happy this place has an unpretentious, friendly vibe. I’ll be back.”
And the other who said, “We’ve lived in Bernal Heights for 30 years, and me and my wife are both beer lovers. I’m excited there’s a place I can go to with great beer just down the hill from my house.”
A third customer asked for help choosing some beer. Sure! Then he asked for a fortune. Sure! Two patrons told us our menu board was magic (it is!) and then sang Old Devil Moon and everyone clapped.
It felt like our vision come true: We want this to be a neighborhood place with destination-worthy beer where magic can happen. We want to get to know you, so it made us so happy to see our friends and neighbors meet. Thanks to everyone who came down the hill for a great beer, thanks for a great welcome for Old Devil Moon to the neighborhood, and if you haven’t been down yet, welcome! Come raise spirits and make some mischief with us.
PHOTOS: Courtesy of Old Devil Moon