There’s been lots of transformation on Mission Street in Bernal Heights, along the northern reaches of the La Lengua Autonomous Zone.
Anchoring the party, El Rio has (blessedly) been there since more or less forever, of course. More recently, the arrival of Blue Plate, Emmy’s Spaghetti Shack, Baby Blues BBQ, Iron and Gold, The Royal Cuckoo, Virgil’s, ICHI Sushi+Ni Bar, the Pizza Hacker, and a few other 21st century foodie/drinkie institutions have steadily transformed the northern half of Bernal’s stretch of Mission into a destination for folks from all over our City.
Yet so far, this transformation has not extended south beyond 30th Street and our Taoist Safeway. By the time you reach the (Bernalistically symbolic) intersection of Cortland and Mission, for example, you’ll notice that the urban fabric today remains pretty much as it has been since the 1980s. Pretty much.
Now, however, comes news that evolution is coming to our southern part of Mission Street. InsideScoop broke the story yesterday, revealing that at 3472 Mission Street, a new bar/restaurant called Old Devil Moon will soon replace La Terraza.
Google recently captured La Terraza for posterity, in first-rate form, looking awesome and adrift in time:
Old Devil Moon is in the works at 3472 Mission Street, the location probably best known as La Terraza, which has been owned and operated by brothers Pedro and Isidro Navarette for the last 20 years. La Terraza will remain open for about three to four more months, until the liquor license transfers.
Old Devil Moon will be a craft beer bar, albeit one with a full liquor license and menu of Southern food. The folks behind it are a trio of beer nerds: Chris Cohen (founder-president of the SF Homebrewers Guild), Andrew Kelley and Will Marshall.
That’s Chris, Andrew, and Will in the photo up top (though not necessarily in that order).
At first blush, this probably looks like yet another in a contemporary series of awkward local tales about Old-Timers vs. New People. Gentrification! Hipsters! “Erosion of our San Francisco culture!”
Alas, this isn’t really one of those kinds of stories. Instead, it’s is a tale of neighborly evolution and passing-of-the-torch. Old Devil Moon’s Chris Cohen told Bernalwood how the change of ownership went down:
Pedro was my next door neighbor on Tiffany Ave for 5+ years, and I knew he owned la Terraza from talking over the fence over the years.
One day when we were both taking the trash out at the same time I asked him if he knew any bar owners who may want to sell (I’d been looking for a space for months). He said, “I’ve actually been thinking about retiring for a couple years, I’d love to sell you my place.” It took another few months to get the deal done and we finally just posted the ABC notice of license transfer in their window today. Everyone did well and is happy with the results of the deal.
It’s essentially similar to what happened with Emmy’s taking over El Zocalo, and the Nap’s/Virgil’s story. Nap was ready to quit the business, and his bar wasn’t doing as well as it used to because the neighborhood had changed around the business. The process and reason for the changes at our La Terraza location are similar.
Pedro and his brother Isidro have owned La Terraza for about 20 years and are ready to retire. They were happy to sell to a neighbor.
PHOTO: Team Old Devil Moon, via Old Devil Moon