On a recent evening, your Bernalwood editor was strolling in downtown Cortlandia, near the glamorous northeast corner of Cortland and Ellsworth. I looked up as I passed the corner store, and noticed a rather beautiful, retrolicious neon sign that declared “Pay Little.”
“Words to live by!” I thought. “A credo for the Bernal tribe!”
It was right there — in gorgeous glowing neon. Yet why hadn’t I noticed this gem before?
From the style and the typeface, the sign looked midcentury, circa 1940s. But it was also pristine, and as I looked more closely, I realized that it wasn’t old at all. It was a new sign, extremely well executed. Bravo!
A quick chat with the gentleman behind the counter at the Pay Little confirmed my hypothesis: The sign is new, although it does look old. And it’s classically cool, regardless.
PHOTO: Telstar Logistics