For the last few days, the Bernalwood news hotline has been buzzing with reports of a new street art stencil spotted in several spots along Cortland Avenue.
The stencils say: “Welcome to Bernalandia.”
The creator of the stencils is unknown, and the purpose of the campaign remains a mystery.
Candidly, we applaud the neighborly message and the tasteful typography. But we are obligated to note that the stencils deviate from official branding and naming conventions. Formally speaking, these stencils appear in the Cortlandia subdistrict, which is part of the Dominion of Bernalwood.
If anyone knows more about the origin and meaning of the stencils, please do share the intel. Likewise, representatives from the Bernalwood Division of Branding and Nomenclature would be interested in talking with the creators, in the hope that we can all stay on-brand. Thank you for your understanding.
PHOTOS: From top, Ann Lam, Mason Kirby, @shesanightowl
Bernalwood 
I also saw it on Shotwell at Precita. I hope it’s not some kind of marketing thing.
I love it! Bernal is definitely the site of some of my most Portlandia-esque San Francisco moments.
The obvious culprits are the separatists from La Lengua. Down with rebel scum!
Actually, we are trying to cause schisms within the Bernalwood hegemony. Cortlandia, Precitaville and Serpentinia are all yearning to be free.
Expect to see The Man to apply these corrective stamps soon.
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