Alas, it’s not happening.
Back in 2015, Bernal Neighbor Eliza Laffin announced plans to open a pizza shop called Red Apron Pizza at the corner of Folsom and Bessie, at the western end of Precita Park.
She knew that opening the shop would be tough. Still, it had been a lifelong dream to open her own pizzeria, so Neighbor Eliza was determined to renovate the space at 3214 Folsom and navigate San Francisco’s labyrinthine permitting process. To symbolize all that, she papered the windows of the storefront with handmade graphics that said, “It Will Happen.”
Yet it wasn’t to be. The renovation effort soon bogged down in negotiations with the property owner about who was responsible for various structural improvements, water damage abatement, and sewage system repairs, with the result that work on Red Apron Pizza was suspended for more than a year.
The “It Will Happen” signs have now been taken down from the windows of 3214 Folsom, and over the weekend Neighbor Eliza shared this update with the Bernal community:
On September 18, 2017, I made a very difficult decision to terminate the lease for Red Apron Pizzeria at 3214 Folsom Street.
We were headed for trial a week prior, but the judge directed us to a mandatory settlement conference. We spent two days in the settlement conference negotiating before agreeing to the terms of our arrangement.
I agonized over this decision.
My heart was set on what was the perfect place for my pizzeria. The bad news is I’ve lost that spot, and it means starting all over again. The good news is that we avoided going to trial.
The even better good news is that the relationship between the landlords and me is over. They did not comprehend what turned out to be myriad hidden issues with their building, which has three residential units in addition to the storefront. […]
My restaurant – while currently a figment of my imagination – remains the same, as Red Apron Pizzeria.
In the meantime, I had a major foot surgery two weeks ago. After recovering from that, I hope to find a leasable restaurant space in my ‘hood.
The sign in the front window is gone. I feel like I let my neighborhood down.. I’m sorry. But please continue to hope. You never know when opportunity comes knocking on the door.
With mixed feelings and perpetual pizza dreams,