Avedano’s Meats at 235 Cortland is a culinary treasure and a Bernal Heights success story. Founded in 2007 in a space that has reportedly been a butcher shop since 1901, proprietors Melanie Eisemann, Tia Harrison, and Angela Wilson were true pioneers, opening Avadano’s several years before the idea of whole-animal, artisanal butcher shops became a well-understood thing.
But San Francisco is tough on our small businesses, so Avedano’s is now launching a crowdfunding campaign to raise additional capital needed to maintain the viability of the store in the years ahead.
This week, in an email to customers, Team Avedano’s wrote:
For 10 years this neighborhood, Bernal Heights, has trusted us to bring you nothing but the best. We know our sources, personally. It’s been an amazing 10 years, this business has provided us with a multitude of caring friends and neighbors. We’ve watched you and your families grow and change just as you’ve watched our’s do the same. Avedano’s has been a cornerstone of a thriving community on our strip that our neighbors always generously compliment. We are always humbled when we can provide the best quality, locally sourced meats, in the Bay area, to you the community we care so much about. We are very proud of what we do. We do it because we love and believe in it. We’ll never be rich, but it’s a rewarding life and we work with great people.
When Avedano’s opened it’s doors, we had 3 employee’s. Since then we have grown and improved and stand 10 members strong. We have been voted “Best in the Bay” 6 times in 3 different publications. However the food industry is NOT easy, and exists on razor thin margins. It has always been a challenge for us to maintain high standards, pay our employee’s a fair wage, repair facilities, and maintain equipment. So we do everything we can to keep it going.
To finance the growth, we’ve invested the small amount of profit we generate back into the business each year improving equipment, fixing our historic building, and maintaining our commitment to small farms and quality products. In this city and industry one needs to grow and evolve to stay alive. Now at the start of our second ten years we need to find new ways to continue to meet your needs. Please invest in your neighborhood butcher shop ensuring we can hit the next decade strong and vibrant, meeting you nourishment needs.
We are raising $50k to help us explore various avenues of growth and secure our future, while keeping the doors open for you. We would love your help; please visit our GoFundMe campaign!
You can learn more and contribute to the crowsdsourcing fund here.
PHOTO: Avedano’s during the March 2015 Orangepocalypse, by Telstar Logistics