As you may recall, the fabulous Chloe’s Closet kids clothing consignment store at 451 Cortland has been struggling of late. Now, after a bit of downsizing, the store has transformed some of its former office space into a play zone and classroom.
In a recent email to customers, Chloe’s Closet said:
UPDATE for Chloe’s Bernal Heights
As we mentioned in our previous email, we have downsized our Bernal Heights location in order to enable us to save on overhead. We have turned our “Toy” side into our consignment intake and pricing station. This has allowed us to reduce our payroll and has been very helpful toward efforts to keep our Cortland Avenue location above water. Unfortunately sales have continued to soften at both our San Francisco locations and it looks like 2017 may continue the trend of declining sales for a 4th consecutive year. Our Irving Street location is off to a rough start and has already had a very steep drop in sales for January compared to previous years, putting us in an even more difficult position. We just can’t seem to catch a break. The next few months should give us an idea of whether we can afford to continue with two locations in San Francisco. In the meantime, we are putting forth a strong last-ditch effort and if we do have to go, we will go out swinging.Introducing Chloe’s Playroom!
The downsize of our Bernal Heights Toy side freed up our old pricing office which was promptly turned into an adorable playroom by several of our enterprising employees. (Shout out to Emily, Keyko and Alex for the amazing handpainted mural and wall art!) Chloe’s Playroom includes a train table, baby play / hang out corner, brand new play kitchen, and dollhouse. Also included are a dress up section, and a “Montessori” play area with bins of rotating activities (not pictured above.)Shop & Play
As a thank you for shopping with us, customers are welcome to take advantage of the Playroom. In exchange we simply ask that customers please support the business that day by making a purchase of at least $5 per child. We also ask that customers sign off on our Playroom safety rules on their first visit.Rent Our Room
We are also making Chloe’s Playroom available to rent. If you need a cozy space for your Parent’s group, or to hold child/parenting related classes or meetings, please just let us know!Join Us in the Playroom for Art & Spanish Activities!
Starting THIS WEEK we will have several drop-in Art classes as well as a weekly Spanish Story & Music time.
PHOTO: The new Chloe’s Closet playroom, via Chloe’s Closet
Bernalwood 
I just have to wonder if they did not expand the wrong part. I wonder if they had consolidated all the kids stuff to one store and pulled the womens consignment out of the back of the store and up to the front half (the back could still be the intake staging area)… if it would not have added something that Cortland seems to not have… A good womens clothing store. Consignment even better! What do i know. I just understand that a new preschool has already taken the spot of the laundromat at Moultrie so maybe the adults would not only spend $$ on the little ones but also on themselves…. I think the reason why the womens clothing shop portion may have failed was because no one knew it was there…. But those that did know… It was a treasure!!