Last year, a new tradition began here in the Dominion of Bernalwood, as each of our bountiful commercial districts began to play host to its own holiday celebration.

So now, in addition to the glamorous Cortland Holiday Stroll, the myriad merchants, chefs, and barkeeps along our ridiculously abundant, La Lengua stretch of Mission Street also hold a seasonal Mission Bernal Holiday Walk — and the 2016 edition happens TONIGHT, Thursday, December 15.

The Mission-Bernal Merchants Association says:

Mission Bernal Holiday Walk
Tonight – Thursday, December 15, 6-9pm

Join us tonight from 6 to 9pm for the Mission Bernal Holiday Walk. Yes, it will be rainy, but this is a good chance to rock your rain boots, and winter coat!

The Mission Bernal Merchants Association is excited to invite San Francisco to explore the vibrant Mission Bernal small business community. The numerous locally owned restaurants, bars, galleries, coffee shops, and other businesses that line Mission Street from Cesar Chavez Street to Randall Street—along with businesses on adjacent side streets such as 29th Street—will open their doors and put out their welcome mats to the city at large, in a neighborhood celebration aimed at encouraging neighbors and visitors alike to peruse their wares, get to know local business owners, and sample the neighborhood’s diverse flavors. Emerging and legacy businesses alike would like to welcome you to our festive home.

“We see the Mission Bernal Holiday Walk as a sort of social experiment in supporting the neighborhood’s small business community, and we want to invite everyone to be part of it,” says Eden Stein, president of the Mission Bernal Merchants Association. “The Mission Bernal corridor is a hidden gem of food, art, music, and culture.”

As visitors explore the neighborhood, the MBMA encourages them to post photos and videos of the sights, sounds, and tastes they experience on Facebook, Twitter, and Instagram, with the hashtag #MBMAHW. As an extra incentive, throughout the evening, the MBMA will be monitoring the hashtag and giving away thank-you gifts to those tagging their adventures in Mission Bernal!

Here are some of the specials our neighborhood merchants will offer:

• Avenue (3361 Mission St.) – Holiday open house with cocktails, a small holiday marketplace, succulent craft station, and live music
• Baby Blues BBQ (3149 Mission St.) – Fried Chicken Pop-Up
• Bel (3215 Mission St.) – Bel’s amazing Happy Hour will be extended for the duration of the walk and the San Francisco School of Rock will be singing holiday tunes from 6-7pm
• Blanca’s Art of Hair – $5 off haircuts and shaves
• Blue Plate (3218 Mission St.) – Deviled Eggs and a splash of sparkling rose for our early diners
• Café Seventy8 (78 29th St.) – Extended hours and free 8oz hot chocolate or coffee
• Café St. Jorge (3438 Mission St.) – Art Show
• Coronitas (3326 Mission St.) – specials on Coronas and buffalo wings
• Cole Hardware (3293 Mission St.) – Holiday Pop-Up!
• Eagle Rider (3146 Mission St.) – Look for the motorcycle out front to learn more about our newest merchant and services
• El Rio (3158 Mission St.) – Everyone that comes through as a participant in the Holiday Stroll will receive a free hot spiced whiskey cider (21+, one per customer)
• Emmy’s Spaghetti Shack (3230 Mission St.) – Holiday Sangria and 2 for 1 drinks
• The Front Porch (65 29th St.) – Delicious sausage balls, mulled wine, and spiced cider to keep you feeling nice (or naughty)
• Fumi Curry (3303 Mission St.) – Black Curry special. Free Edamame for any order of drinks over $15
• Harvest: An Alternative Health Collective (33 29th St.) – Harvest will be giving 15% off to all that mention this event. If you don’t yet have a recommendation, you can get a tour of their boutique facility
• The Knockout (3223 Mission St.) – Drunk BINGO! Also, ask for a Hamm’s Job (a beer and a shot) for $5
• Melody Cafe (3401 Mission St.) – 15% off dinner
• Mitchell’s Ice Cream (688 San Jose) – Two cones for the price of one
• Old Devil Moon (3472 Mission St.) – Lion’s Tail (a classic winter spicy bourbon cocktail), and a wintery gin & tonic of their own making
• Rock Bar (80 29th St.) – Thirsty Thursday: Singani 63, the ancient Bolivian spirit imported by filmmaker Steven Soderbergh will be poured with specially paired bites. There will also be opportunities to speak with local Singani ambassador Scott Krinsky
• Secession Art and Design (3235 Mission St.) – The 3300 Club will have t-shirts available for sale, Emmy’s will have their famous meatballs to nosh on, and the art of Hilary Williams and Nicole Bauguss will have art featuring neighborhood bars available for sale.
• Virgil’s Sea Room (3152 Mission St.) – $5 Hot Toddys with Old Forester Bourbon available from 6-9pm