Four Star Video was a video store on Cortland that also hosted a plant store called Succulence. Now that’s been flipped around. As of last week, Succulence is a plant store on Cortland that also rents videos:
Like a rice grain and a pinto bean, somehow, improbably, we formed a whole protein with video and plant. Virtual and organic. Entertainment and existence. And here we are; five years later, still renting videos and also offering classes on vertical gardening and terrarium building. And seeds for your vegetable gardens. And lighting for your romantic dinner. And freshly made jams and pickles and supplies. And handmade ceramics and necklaces and belt buckles. And art, both utilitarian and otherwise. And, of course, succulents, small and large, of all colors and types, in a state of joy, waiting to be taken home to nurture and nourish.
The video store? Like Joaquin Phoenix, still here! In September last year, we realized we didn’t need to separately “own” two stores on the same footprint, so we merged the two, and now our entire operation is called Succulence. And currently, Succulence has a huge video rental library, with well over 25,000 titles, and 10-20 new titles every week. Our subscription program (cleverly called Kenflix) allows you to rent without late fees and due dates. Our educated staff helps you to pick out what you didn’t even know you wanted. We still offer the opportunity to browse and touch videos with your actual hands. Yes we are constantly making changes to our layout. We must! Our responsibility is to survive. That is our intention; survival. Our plan is to be in business in Bernal Heights, whether or not we rent videos, sell plants, teach classes, or whatever. We want to be up here, at 402 Cortland, schmoozing with you, our friends, our neighbors, and those of you we have just met, offering some good honest business with care and attention. That is our plan. Thank you for supporting us.
PHOTO: Telstar Logistics