A five-alarm fire broke out this afternoon at around 3 pm on the 3300 block of Mission Street, near 29th Street. Initial reports indicate the fire began in 3318 Mission, the building that houses the Playa Azul restaurant.
The blaze quickly spread to Cole Hardware next door, followed by several other buildings on the block. This was the view from San Jose, looking east down 29th toward Mission:
#prayers to those involved in this incident. #rightnow this just happened in our hood. I pray that everyone escaped safely. #spreadtheword to those who live in the area and/or may have siblings/family living there or close to it. It's on the corner of mission st and 29th st. Above 3300 club/bar and Cole hardware. Scary sight to see the flames spread so fast. 🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏
By 4:15 pm, the SFFD said the fire was not yet under control. No injuries are reported, but many Bernal neighbors who lived in the impacted buildings are now displaced.
Bernalwood will provide additional details on the fire, and efforts to assist our displaced neighbors, as more information becomes available.
UPDATE 5 pm: Mayor Lee is on the scene, coordinating efforts to find shelter for displaced Bernal neighbors:
5:50 pm: As firefighters continue working on the scene, the scope of the damage is becoming more clear. The Playa Azul and Cole Hardware buildings are gutted. The corner building that houses the 3300 Club shows clear burn marks on the back side.
6:20 pm: The Salvation Army reports 46 people displaced by the fire. The Salvation Army community center at 1156 Valencia will house fire victims tonight.
9:08 pm: Bernalwood is in contact with the Salvation Army, where displaced residents will be sheltered tonight. The Salvation Army asks would-be donors to hold off on donating items until the exact needs of the victims are properly assessed.
The Salvation Army shelter is a very temporary solution; the challenge for tomorrow will be to establish more stable transitional housing for displaced neighbors.
Sadly, many won’t be going home soon. MissionLocal shared a photo of the scene from street level on Mission. Playa Azul and Cole Hardware were gutted by the fire. Taco Loco looks badly damaged, along with the residences above in the Graywood Hotel.