Ellsworth Street Gets Glamorous Cameo at Apple Launch Event


Apple’s Worldwide Developer Conference is happening downtown this week, and yesterday was the big keynote presentation at the Bill Graham Civic Auditorium. Several Bernal neighbors were in the audience for the big event, and they took note of a big Bernal Heights cameo when the topic turned to Home, Apple’s home networking app.

Neighbor Toria described what happened next:

I was pleasantly surprised to see one of our fair Bernal streets prominently highlighted in this morning’s WWDC Keynote address. Apple used it to demo a new iOS app, called Home — which is a place where you can control all your fancy connected home devices.

Of course, I’m only assuming that the Ellsworth St shown is our very own, because if you wanted the maximum amount of attention, it makes sense to reference The Most Popular Neighborhood In America. Obvi.

Well, we’re pretty sure the Ellsworth shown in the preso is an homage to the glamorous street in Bernal Heights, but fact-checking rigor demands we disclose that there’s also an Ellsworth Street in Fremont.

But whatever. A virtual tour of THAT Ellsworth suggests there’s no way Apple would have selected it as Demo Street, USA. Deep in our hearts, we know Apple had OUR Ellsworth Street in mind.

If you go to apple.com right now, Ellsworth gets the love right up front:


Reporters are writing stories like this:

Screen Shot 2016-06-14 at 8.52.14 AM

And so it comes to pass that people all around the world are now enjoying an Ellsworth Moment. Meanwhile, the people at Apple clearly wish to remind all the Citizens of Ellsworth that their front doors are unlocked, and they left the lights on.

IMAGE: Top, Apple senior VP Craig Federighi presents Ellsworth Street to an unsuspecting planet at WWDC.

One thought on “Ellsworth Street Gets Glamorous Cameo at Apple Launch Event

  1. I was at the keynote and live on Ellsworth St, so I almost fell out of my chair when this slide came up. Go Ellsworth.

Comments are closed.