It’s a well-known fact that transportation companies like to name their vehicles after glamorous locations in California.
When Chevrolet needed a name for their rugged all-season SUV, they chose to name it the Tahoe. When Chrysler needed a name for their luxury minivan, they called it the Pacifica. Chevy’s midsize car with affluent aspirations is the Malibu. And when San Francisco’s Faraday electric bicycle company needed a name for their ridiculously stylish (yet eminently practical) new machine, they decided to call it… the Cortland.
Yes! The Faraday Cortland is a new electric bicycle named after Bernal’s very own main street. Adam Vollmer, the founder of Faraday, even confirmed this:
Wow. How sexy is that??
Faraday says the Cortland offers “the perfect balance of style and utility,” which means the new bike is exactly like everyone who lives in Bernal Heights.
Unlike Bernal Heights, the Cortland offers easy access, thanks to a new step-through frame design. Faraday’s Kickstarter page for preorders outlines some of the ebike’s other highlights:
With the Faraday Cortland, we’ve added an extra 20% of range, more efficient motor, upgraded software, and more. We’ve also made it more comfortable, more fun to ride, and, dare we say, more stylish with the introduction of a step-through frame.
Prices start at $1999 with the Kickstarter campaign discount, and of course we expect you’ll also be able to get a Cortland on Cortland, at Bernal’s much-loved local purveyor of newfangled electric bicycles.
Finally, here’s the promo video for the Cortland, produced in the self-parodying
Cortlandia Portlandia style:
PHOTOS: Courtesy of Faraday
4 thoughts on “The Faraday Cortland is a New Electric Bike Named After… Us!”
As Adam says, @ $1999, it’s still a bit “steep”.
I suppose the Faraday Holladay would have been funnier.
I’d wear that flag helmet.
Thanks for the great shout-out Todd! PS – fun fact, I’m a Bernal resident too! So is our awesome “model” family for the photoshoot. Proud to represent Bernal! 🙂
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