The Treasure Island Music Festival has become one of the premier music events in San Francisco, and the 2015 edition happens this weekend. The festival happens on (… wait for it…) Treasure Island,  but it was co-created in Bernal Heights by Neighbor Jordan Kurland, the glamorous owner of Zeitgeist Artist Management and a co-founder of the NoisePop Festival.

Bernalwood asked Neighbor Jordan how that Bernal connection has shaped the Treasure Island Music Festival:

I like to say that Treasure Island is a festival for people who think they don’t like music festivals. With about 18,000 attendees and 13 artists per day, we’re a boutique in the land of mega-festivals. Much like Bernal Heights, we cater to an audience that tends to be more discerning in their tastes. We, like Bernalites, enjoy being a bit of a secret, we foster a nice community spirit, and we appreciate a stunning view. The festivities take place on the West Lawn of Treasure Island which offers bridge to bridge views of the Bay and San Francisco skyline. Sound familiar?

The format of Treasure Island has stayed very much intact since we founded it in 2007: Two stages of music and no overlapping sets, so attendees can see each and every note of each and every artist. Saturday is dance oriented and Sunday is an Indie Rock love-in. Acts performing this year include The National, Deadmaus, FKA Twigs, Father John Misty, Run the Jewels, Chvrches, and the world premier of Big Grams which is a collaboration between Big Boi of Outkast and Phantogram.

In addition to amazing performers, we also offer local food vendors and clothing designers, onsite art installations and a silent disco. Two new things we’re incredibly excited about this year are a vinyl record store and a comedy tent curated in collaboration with our friends at Funny or Die.

The festival, especially on Sunday, is quite family friendly. My son is living proof; this will be his 8th straight year in attendance. His favorite part is the Ferris Wheel, which provides the best view of our beloved city this side of Bernal Heights.

Get your tickets to the 2015 Treasure Island Music Festival  right here.

PHOTO: Neighbor Jordan at Treasure Island