Neighbor Surya and Neighbor Nick live on stylish Ellert Street here in Bernal, in a house that has also become the headquarters for their new family-friendly menswear fashion business. Neighbor Nick wrote Bernalwood to say:
Shameless email, but that’s what husbands are for.
My wife and I met working for Old Navy HQ. She was a menswear designer there for over 7 years. After the birth of our first and (currently) only child Mikio, she made the very difficult decision to leave a career she loved and dedicate her time to raising our son.
Along this journey and specifically as I tried to find my way as a father who wanted to keep his personality but also have useful things for babies she came up with the idea to start a menswear line targeted at dads. Tosan is about celebrating great gear for the adventure of fatherhood.
100% made in America, 90% made in the Bay Area, and designed and curated right on Ellert Street in our very own beloved Bernal Heights.
The brand officially launched less than six months ago and recently had the incredible fortune of being featured on the Today Show with Carson Daly as part of a segment about 6 Father’s Day gifts that dad’s actually want.
Here’s a screen grab from that glamorous Today Show segment:
Neighbor Surya adds:
This brand really was brought to life in the few blocks surround Cortland. We have a babysitter two mornings a week. I pack my computer and supplies up and make the block and a half hike up to the village. Almost every email has been sent from Progressive Grounds or Pinhole. The guys at Progressive know my order (Beet salad, no cheese, add avocado). Aziz asks after my son and I settle into the back room. And JoEllen from Pinhole has been my biggest neighborhood cheerleader. She is so inspiring as a fellow female business owner and person in general. Her positivity is infectious!
Very cool. Check out the sexxxy Tosan collection, for that special stone-cold sexxxy daddio in your life.
PHOTO: Top, Neighbor Nick, Neighbor Surya and Jr. Neighbor Mikio, courtesy of Tosan
5 thoughts on “Tosan Is a Bernal-Based Menswear Business For Rad Dads”
Good luck with your venture.
Personally, I have enough clothes to last the rest of my life (underwear and socks excepted), as long as I can ignore the sideways glances at my dated threads.
Just call them vintage, Byrd, and you’re all set.
Bought one and sported it proudly on Father’s Day. Super soft, super stylish and love that we have small businesses taking off in Bernal!
Good Luck on your new endevour! Maybe you should try out for “Shark Tank”.
I look forward to meeting you – I also live on Ellert, a stylish but SHORT street!
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