Brook McLeod commutes to work in Bernal Heights from the neighboring hills of Potrero, but her roots here run deep, and prolonged exposure to Bernalese culture has given her a keen sense of our locavore style and funky-functional aesthetic. The ways of our people have rubbed off on her to such an extent that she’s even started a new company called Wool Street (Note: Bernal-born name) to produce cool urban accessories. And as a Citizen of Bernalwood, you get a discount.

Brook tells us:

Wool Street was birthed in Bernal, where a sense of supporting local businesses and neighbors is a way of life.

This idea of a soft goods line made in the USA and if all possible in the future made completely in San Francisco came to me when I was living in a cottage on Wool Street. My husband, Dave was born and raised in Bernal Heights, and after we both graduated from CCAC (California College of Arts & Crafts) we moved back to his beloved hood. I quickly felt right at home with its small town vibe -I’m originally from a town of 2500 people in southeastern Washington- and I instantly wanted to be a part of the BH.

I worked at Heartfelt for nearly 5 years behind the scenes, learning how a successful small business ran, and left only last year to pursue my own small business dreams. I also had the opportunity to help the Bernal Library Art Project (BLAP) with phase III of their initiative to put art up on the Bernal Library. Through BLAP I got to meet more quirky, interesting, and influential neighbors that help in making Bernal Heights what it really is…awesome! We now live in Potrero Hill but I’m continuing to work part-time at the New Wheel with Brett, Karen & the gang, so I can still get my Bernal fix every week.

Without further ado I wanted to introduce Wool Street’s debut product: the Sutro Tower Canvas Tote, made in San Francisco-Woot!

Although I know it’s not the infamous Sutrito, I wanted to extend a discount to all Bernalwood lovers for $5 OFF with promo code BERNAL to apply at checkout. Please take a peek and check back for more products soon.

PHOTOS: Wool Street