Over the years, your Bernalwood editor has gradually received an eye-opening education in the challenges faced by many of our neighborhood merchants.
Never mind higher-level stuff like marketing, advertising, parking, margins, and worrying about tectonic shifts in the retail environment triggered by ecommerce and Amazon. No, the matters that impress us most are the day-to-day issues that arise from the fact that when you operate a storefront, you are quite literally opening up your front door to anyone who decides to walk through it — for better or for worse.
Neighbor Darcy Lee from Heartfelt on Cortland is normally unflappable in this regard; She is a pro, so she handles most oddball encounters with the general public in stride. But a shoplifting incident last week really got under her skin. Neighbor Darcy writes:
We have/had a beautiful raven piece that sells for $650. We have sold two over the years. They are one-of-a-kind and the artist does not always make the raven, but recently we got it in again!
And then the other day I noticed it was gone. I had just done a display with it, so I knew it had been stolen very recently. It is big (18″ long) and a focal point in the store. Then I started counting the other hand carved birds that are by the same person. We are missing 5 altogether, which adds up to $2,000 in sales.
I filed a police report.
This part of retail is pretty tough – and I have taken it hard. Part of store ownership is being in denial about theft — if not, one would be constantly worried and or paranoid. That said, one must also be prudent. I will have security cameras installed. Blchhh.
On that last note… Darcy tells Bernalwood she seeks recommendations for a good security camera installation and service provider. Not just a camera, she says; she hopes to find someone who will install and support a new security camera system. So if you have any recommendations, you know where to find her…. as always, the front door at Heartfelt is wide open during normal business hours.