Simulated Chaos and Artificial Anarchy on Potrero Hill


If you happened to drive around Potrero Hill this morning, you might have noticed that the neighborhood is strewn with piles of trash and signs of civil unrest. And you may have simply shrugged your shoulders and said, “Oh, just another day in Potrero… and you know how *they* are.”

Truth is, however, they are filming a movie over there. It’s a Steven Soderbergh film called “Contagion” that stars Matt Damon, Gwyneth Paltrow, Kate Winslet, and Jude Law. IMDB says it’s “an action-thriller centered on the threat posed by a deadly disease and an international team of doctors contracted by the CDC to deal with the outbreak.”

That being the case, it’s just as well that they’re shooting in Potrero, rather than here, since we wouldn’t want our glamorous Bernalwood brand to be tarnished by that sort of fare. Obviously, Bernalwood is an ideal setting for romantic comedies about young women with small dogs, searing social commentaries about multiethnic attempts to decommodify the representation of the other via the experience of postindustrial bourgeois urbanism, and science fiction films about first contact with extraterrestrials.

If you or someone you know is a location scout, have your people call our people for additional ideas.

Photo: Telstar Logistics

10 thoughts on “Simulated Chaos and Artificial Anarchy on Potrero Hill

  1. Pingback: Why Does Potrero Hill Look Like Haiti Right Now? « Mission Mission

  2. Potrero Hill > Bernal Heights

    (although to be fair… Bernalwood > non-existent blog covering Potrero Hill goings-on. Keep up the good work Bernalwood!)

  3. Pingback: Style Network Uses Stylish Bernalwood As Location for Stylish TV Show | Bernalwood

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