The New Wheel, that newfangled shop on Cortland that sells those newfangled electric bikes, is having their grand opening celebration this weekend.
There’s a party in the store at 420 Cortland on Sunday night from 6 to 9 pm, but before that, from 5 to 6 pm on Sunday, the New Wheel is offering everyone in the neighborhood the opportunity to test drive an electric bike on the (fearsome) Folsom Street Challenge.
Yes, that’s right. The New Wheel has picked up the gauntlet Bernalwood threw down last January by making a few of their electric bikes available for you to take straight up that crazy-steep part of Folsom Street:

Let’s take a more technical look, courtesy of Strava:
Store owner Brett Thurber is confident his machines are up to the challenge, and if you know any fixie-loving hipsters who want to go head-to-head with an electric bike in a John Henry-style race to the top, by all means bring them along too. (TIP: Don’t tell said hipsters how the story ended badly for John Henry.)
To participate, meet up at the corner of Precita and Folsom beginning at 5 pm on Sunday, and hopefully, Mother Nature will cooperate.
PHOTO: Telstar Logistics


Weather permitting, I will try to be there!
Nice job on the psyche-poster!
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