Bernal Neighbor Tony Ferrari is chef and co-owner of the Hillside Supper Club restaurant at 300 Precita, in the southwest corner of Precita Park. Yesterday he sent a note to Bernalwood that’s both a candid perspective on the challenge of operating a restaurant in San Francisco right now and a neighborly invitation to stop by for a bite.
Chef Tony writes:
To: Our community, neighbors, and friends,
We want to be open and honest with you all, and always one hundred percent transparent. The last five years has been nothing but a great experience, creating relationships, nourishing our community, giving back if and when possible and the best thing of all: Cooking fair, honest, clean food with a purpose for all of you. Every year learning more, giving opportunity, adapting to change and suggestions, and doing our very best every day.
This year, however, things have felt a bit different. We’ve noticed a huge decrease in business, rising costs and living expenses, and the neighborhood becoming more transient for better or for worse. We feel we have tried everything we can with menu changes, pricing, marketing avenues, delivery apps, and community involvement, and we’re still left with too many seats empty at our tables and so much effort put into welcoming you.
The reality of it is, if things stay this way we are looking at a matter of weeks until we have to close and sell our gathering place, give ourselves a pat on the back for how far we come, and end this chapter in our lives. In hopes our legacy will continue and the next establishment embrace the community and do it better then we. The entire Hillside team would humbly like to ask all of you who are able to come share a meal with us to come in for a visit sooner then later. The staff, food, and space are incomplete without your enjoyment.
- We’re doing a Sunday Supper 40 bucks for a 3 course meal (That’s about 13 bucks a plate. Killer deal)
- Mondays are no corkage (BYOB beer or wine for free).
- Fridays and Saturdays after 10pm all appetizers and glasses of wine are 10 bucks.
It’s an interesting time for the restaurant industry, as things are changing ever-so rapidly. Not to mention trying to stay afloat on sixteen bucks an hour in our amazing city.
We know we are not alone in this struggle, and hope we can all come together to figure out a common solution that benefits everyone. Money comes and money goes, but it’ll always be there for the people that work hard for it. Nothing ever grows without a seed, and nothing ever changes without a dream.
We hope to see you all soon. Thanks.
Your Neighborhood Restaurant