The former O’Reilly Auto Parts store at 3146 Mission Street (@ Precita), which used to be a Kragen Auto Parts store, which was originally the home of the Mission Chevrolet car dealership, may soon be repurposed for another use: motorcycle rentals.
EagleRider, a worldwide chain of motorcycle rental outlets, has acquired the lease to the building, with an eye toward serving a customer base of European and American tourists. But first, EagleRider will require a Conditional Use Authorization, because as a chain store, it falls under San Francisco’s Formula Retail regulations. To help with that, EagleRider has hired former Supervisor Bevan Dufty to serve as their lobbyist and local envoy.
Here’s the letter Eagle Rider is circulating among local merchants and community leaders:
is looking forward to its new location at
3146 Mission Street
in the Mission/Bernal neighborhood!!
EAGLERIDER, founded in 1992, is a motorcycle rental, tours, sales, and service provider. We have been located for over ten years in SOMA and we are seeking to move to the former O’Reilly’s Auto Parts on Mission St. At our current location, EAGLERIDER receives over 10,000 customers per year for daily and weekly motorcycles rentals to enjoy the Bay Area, Northern California and the rest of country. 50% of our customers are foreign visitors, many of whom come to San Francisco specifically to go motorcycle touring.
We are excited about being part of this great neighborhood as we hope our customers will patronize the restaurants and businesses of the area before and after their motorcycle adventure. We want to work with Mission-Bernal Merchants Association to create a guide that helps our visitors know all the great destinations right here as well as on 24th Street and Cortland.
In order to open our store, we must receive Conditional Use approval by the City Planning Commission as a formula retail use. In other words, since there are 100+ EAGLERIDER locations worldwide, we need to demonstrate that we will be an asset to the neighborhood. Our goal will be to open in the next 3-5 months if we receive community support and Planning approval.
In addition to partnering with your businesses to create great experiences for our customers to shop and dine right here, we want to be an active business in the community. We have met with John O’Connell High School to support their programs training students, we are exploring a mural using local artists and we already participated in the wreath making and delivery for the Mission Bernal Merchant Walk.
PHOTO: 3146 Mission in March, 2017, by Telstar Logistics