In Japanese literature and art, the concept of mono no aware (物の哀れ) is often central to the creative aesthetic. Mono no aware is a difficult idea to describe, but basically it represents an intimate emotional awareness of the inherent transience and impermanence of all things. So with apologies for this confessional moment, your Bernalwood editor is today struggling with his own sense of mono no aware, because Neighbor Mutsumi Takehara’s delicious Sandbox Bakery on Cortland is under new ownership.
Confirmed: Sandbox has been sold to Pinkie’s Bakery from SOMA.
In an email to Bernalwood last week, Neighbor Peter provided the tip that something was up:
Sandbox has been closed recently and word is that it has been taken over by “Pinkie’s Bakery” or something like that. At least, several of my friends have reported that the receipts now say Pinkie’s Bakery.
Is the Bernalwood News Team aware of these events?
Last weekend the Bernalwood Action News team deployed to the scene for some hungry-for-breakfast reporting at Sandbox. The pastry selection was conspicuously meager during our visit, and there were no negi-miso croissants anywhere be seen. Anywhere. Nevertheless, we verified the basic details of Neighbor Peter’s tip: Sandbox Bakery was in fact sold, and Pinkie’s Bakery was in fact the buyer.
Later on Saturday, Bernalwood received a friendly note from the proprietor of Pinkie’s Bakery:
My name is Cheryl Storms and I own Pinkie’s Bakery on Folsom with my business partner Chris Beerman.
I just wanted to drop a line and give you a heads up that we very recently bought Sandbox Bakery. I know there’s a tiny bit of buzz going around and I wanted to make sure I paid proper respect to the neighborhood and introduce myself before word got out too much.
Generally, we won’t be changing too much about Sandbox, other than the name and some of the products. I don’t know if you’ve ever been to Pinkie’s, but our product line is much more American style; I’ve always made things that I consider comforting and delicious (my dads recipe for carrot cake, banana nut bread, apple turnovers, amazing chocolate chip cookies).
I’d like to bring many of my signature Pinkies pastries over to Cortland, and I’m keeping a lot of Mutsumi’s products as well, but many of the Japanese items are gone because I feel like those were really specific to her and her vision of the bakery. We are also bringing in artisan breads, cakes, and a lot of afternoon treats. We do a lot of wholesale bread and are using the kitchen overnight for our production as well.
I’m excited to serve the neighborhood and meet all of our neighbors. I have a four month old, so I really like the family vibe of Bernal; kid friendliness and family was a big part of Mutsumi’s bakery and I definitely won’t be changing that as it becomes Pinkie’s Bakery.
The Pinkie’s Bakery Instagram account provides a visual overview of the specialties:
It all looks sprinklicious, so please welcome Cheryl and Pinkie’s Bakery to Cortlandia!
Still, I cannot deny: I will miss those fantastic negi-miso croissants Sandbox used to make; they were a profound and wonderful thing. Yet, like the fallen petals of a cherry blossom, I realize those days have passed. In my heart I feel mono no aware, but in my mouth it tastes like umami memories of a negi-miso croissant.
PHOTO: Telstar Logistics