Doggie Diner was a chain of fast food restaurants scattered around the Bay Area. The franchise enjoyed its heyday during a mid-1960s expansion, during which it installed rotating doggie-head mascots above each of its 30 or so restaurants. The doggie-heads became iconic in San Francisco, even after the Doggie Diner chain shut down for good in 1986.
The restaurants are gone, but a few of the giant fiberglass doggie mascots remain. There’s a lonely, restored one on a pole in the Sunset near the zoo, and there are three happy doggy diner heads mounted on a trailer that are often seen parked outside strange subculture spectacles around town:
But did you know that Bernal Heights once had its very own Doggie Diner? With its very own fiberglass doggie diner head? With its very own polkadot bow tie and chef’s hat?
We did. Our Doggie Diner stood at 3100 Mission, at the southwest corner of Army (Cesar Chavez). Here’s a zoom and enhance of the image from 1975 shown up above:
Here’s a closeup of Bernal’s Doggie as it looked in 1981:
Frankly, that just looks ridiculously awesome.
Even better, Neighbor Amos also immortalized Bernal’s Lost Doggie Head in a special tribute illustration, which we are very pleased to debut for all Citizen of Bernalwood here: